Which of the following statements is true of the total product approach?
A. In marketing, there is no difference between the total product and the augmented or core products.
B. The augmented product is the basic description of what your company does.
C. Customers describe your good or service in only one way.
D. Using the total product approach can help you get inside your customers' heads.
Answer: D
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The primary disadvantage of product placements within online video games is it will become static and the players will no longer notice it. To combat this problem, a company called Massive developed technology:
A) that allows players to choose the ad they want to see B) that allows players to interact with the ad during the game C) that allows players to use sponsored downloads, such as a particular brand of car in a racing game D) to change ads in the online game in real time as individuals play or each time they play
Which of the following is an important aspect of control over payroll?
A) controls to limit salaries and wages so that they are no higher than competitors B) controls for efficiency in payroll procedures C) controls to screen potential employees for criminal records D) controls to monitor employee behavior, such as use of security cameras
You plan on conducting a Level 3 evaluation (per Kirkpatrick’s evaluation model) to show how successfully call center agents are using the techniques (that they learned from e-learning courses) during their actual calls. This evaluation is aligned with the ______ category of Brinkerhoff’s training impact model.
a. program capabilities b. critical actions c. key results d. business goals
Franco and Elisa share income equally. During the current year the partnership net income was $40,000. Franco made withdrawals of $12,000 and Elisa made withdrawals of $17,000. At the beginning of the year, the capital account balances were: Franco capital, $42,000; Elisa capital, $58,000. Elisa's capital account balance at the end of the year is
A) $81,000 B) $50,000 C) $61,000 D) $95,000