______ is the consistency of a test measurement.
A. Interest
B. Fitness
C. Reliability
D. Validity
C. Reliability
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Which of the following statements is true regarding a value-added reseller?
A) A value-added reseller normally has a much larger number of suppliers. B) Selling through a VAR is more like a supplier relationship. C) Companies selling through VARs rarely have well-established markets into which they can also sell by themselves. D) Marketing managers using VARs also have to have significant branded marketing skills.
By relying on objective information to build support for an initiative, a manager
A. can ensure everyone's personal interests are considered. B. causes others to believe that what the manager is proposing is the appropriate or rational thing to do. C. can develop mutually beneficial relationships with people both inside and outside the organization. D. generates knowledge in all aspects of the organization. E. ensures that everyone who supports the proposal benefits personally.
Brian is trying to sell a new line of ultrasound imaging equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. Brian is trying to identify innovators in his market, knowing these customers will most likely
A. not need any service or support when using the product. B. buy one for each office in their practices. C. spread positive word of mouth to other physicians. D. reposition his products. E. create demand among the late majority.
As service levels increase, the cost of providing service also increases, but the cost of customer dissatisfaction decreases
Indicate whether the statement is true or false