Which of the following statements is true of infomercials?
A. According to broadcast standards, infomercials cannot exceed 30 minutes.
B. Infomercials are only useful for marketing trends.
C. Infomercials typically move consumers into the conviction stage of the hierarchy of effects model.
D. The lower costs on cable and satellite channels have led to the growth of infomercials.
E. Typically infomercials only use the two-step approach to direct marketing.
Answer: D
You might also like to view...
Common examples of ordinal scales include educational levels and social security numbers
Indicate whether the statement is true or false
Which type of pre-employment test measures a candidate's ability to analyze, use and remember information?
A) Integrity test B) Job knowledge test C) Cognitive test D) Substance test E) Language proficiency test
Answer the following statements true (T) or false (F)
1. What may create a “wow” experience for guests on a first visit may be only “as expected” the next time. 2. In the hospitality industry, the people part of the delivery system is the more important component. 3. Every guest experience is unique. 4. The moment of truth can also be referred to as the critical incident.
Which of the following is true of competitive marketing intelligence?
A) It can predict a firm's future but not the pattern of forces in the market. B) It cannot be collected from internal sources of a firm such as employees and the sales force. C) It requires inside information from a competitors' internal database. D) It can be obtained from information that is available in the public domain. E) It can be obtained from online databases only through subscription and a fee.