A fatal accident at the production facility of GA Inc., a mobile manufacturer, has killed 58 factory workers. The company is now perceived negatively among customers. In an attempt to revive its reputation, the company has hired Adam Murphy, a popular golfer, as its spokesperson. Murphy is a distinguished personality and is well known for his philanthropic activities. Murphy, being a credible source, can help GA restore its tainted reputation by
A. inhibiting counterarguments about the company and its products.
B. attempting to change consumer buying patterns.
C. eliminating advertising clutter.
D. stimulating consumers to purchase the company's products.
E. acting as a positive source derogation.
Answer: A
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A) customer response marketing B) guerilla marketing C) reactive marketing D) internal marketing E) inbound telemarketing
Which of the following is an example of a question that a salesperson might and as part of using creative imagery?
A. "How much of a discount needs to be given for me to make this sale today?" B. "Does the prospect have the money to buy from me?" C. "Would this prospect be interested in saving money?" D. "What are the chances that the prospect will ask a question I can't answer?" E. "Does the prospect have the desire to buy the product?"
The purpose of using presentation aids is not to ______ your spoken words.
a. replace b. reinforce c. confuse d. customize
According to Harvard Business School professor John Kotter, managers today spend only a quarter of their time:
a. Working with the boss b. Working with people outside the organization c. Working alone d. Working with their subordinates e. Working with clients