A trademark signifies
A. that the owner has exclusive use of a brand and others are prohibited from using it.
B. that a product was manufactured by a particular company.
C. the full and legal name of an organization.
D. the level of quality of a product based on its legally protected rights.
E. the inventive use of a brand name or brand mark to identify a company's products.
Answer: A
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According to the Equal Employment Opportunity Commission's general guidelines on performance appraisals, the behaviors or characteristics measured by a performance appraisal should strictly be
A. based on the company's policies. B. related to the job and to succeeding on the job. C. based on an employee's personal views. D. related to the educational qualification of an employee.
Mini-Case Question. Sparks Inc uses its superior knowledge of both customers and competitors to devise a market-based strategy to achieve desired gains without sustaining excessive losses
The firm seeks to gain a competitive advantage through a nonconfrontational approach. Which of the following competitive strategies is Sparks Inc most likely to be using? A) a disintermediation strategy B) an inside the box strategy C) an oblique strategy D) a frontal attack strategy E) a benchmarking strategy
The customer value perspective of the balanced scorecard addresses the things that an organization needs to do well to meet customer needs and expectations
Indicate whether the statement is true or false
All major airlines offer frequent flier programs. Originally seen as a way to differentiate their providers in response to excess capacity in the industry, these programs have long since become ubiquitous. Many industry analysts believe that these programs have met with only mixed success in accomplishing their goal. Use the competitive advantage concepts to explain why