Which of the following components within the Nadler-Tushman Congruence Model includes environment, resources, market demands, human resources, and prior patterns?
a. inputs
b. transformation processes
c. outputs
d. feedback
a. inputs
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Describe the PRIZM method of segmenting consumer markets
What will be an ideal response?
Refer to the following UML class diagram to answer the question below about the relational database based on this model.
The associate between Purchase Orders and Purchases would be implemented with a linking table.
Answer the following statement true (T) or false (F)
In all four sales presentation methods, the salesperson is most likely to dominate the conversation during the ________ stage.
A. approach B. presentation C. preapproach D. close E. prospecting
Delia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Delia's is using ________.
A) buzz marketing B) experiential marketing C) integrated marketing communication D) word-of-mouth marketing E) database marketing