Kevin decides he wants to hold a panel to discuss his favorite science fiction show at a nearby convention. When he arrives at the location, he sees many people dressed up as characters from the show. What type of audience will Kevin most likely have when he hosts his panel?
A) uninterested
B) captive
C) voluntary
D) neutral
Answer: C
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Sputnik Inc, an aeronautical research company, wanted to enhance its brand recognition. To achieve this goal, management released a short audio about its updated services and evolved technologies to attract the attention of the journalists
Thus, Sputnik Inc hoped to obtain an interview for story coverage. Which marketing tool will be useful for management in this scenario? a) Radio news release b) Product placement c) Guest appearance d) Public service announcement
Which of the following processes and models focuses on how change is identified, moved through a decision and adoption process, and finally implemented?
a. organizational accelerator processes b. stakeholder theory c. diffusion of innovation d. appreciative inquiry
A site can produce significant income simply by being this between the owner and what the owner has to sell:
a. conduit b. contact c. agent d. all of these e. none of these
The main goal of informative speaking is audience understanding
Indicate whether the statement is true or false.