All of the following tests of controls will provide evidence about the physical security of the computer center except
a. review of fire marshal records
b. review of the test of the backup power supply
c. verification of the second site backup location
d. observation of procedures surrounding visitor access to the computer center
C
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When the channel member can enhance (or harm) the quality of the relationship between the selling firm and the customer, the channel member is engaging in:
A) marketing research. B) risk taking. C) service. D) relationship management.
The McDonald's fast-food restaurant chain uses Ronald McDonald, a clown, as its primary character. Which message execution style is used by McDonald's?
A) technical expertise B) lifestyle C) personality symbol D) image E) slice of life
Written defamatory remarks are referred to as _____.?
A) ?libel B) ?slander C) ?jargon D) ?consensus
Which of these statements regarding the industry life cycle is true?
A. Trends suggested by the market life cycle model are generally not reversible or repeatable. B. It is important for company generic strategies, functional areas, value-creating activities, and overall objectives. C. It points out the need to maintain a differentiation advantage and a low cost advantage. D. Partial power of the market life cycle is its ability to serve as a short-run forecasting device.