Besides going digital, what two other factors are affecting broadcast programming?

a. Universal remotes and digital video recorders
b. Media competition and increased commercial time
c. High definition and the Internet
d. Internet access and media competition


d

Communication & Mass Media

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Richa, a member of the creative writing team at Spartan Corp, promised her supervisor, Sid, she would deliver her assignment by Tuesday. When she failed to do so, Sid got frustrated andwrote a mail to their project manager

In the email, he used phrases such as "not dedicated enough" and "ineffectual" to describe Richa, but before he sent the mail, Sid reread it and realized it was too insensitive. What should Sid do next, and why? a. Sid should delete the portions of the mail that contained personal attacks on Richa; this ensures Sid comes across as a responsible person. b. Sid should prove Richa's incompetence by including the entire chronology of the communications between him and Richa; this ensures all the information is available. c. Sid should check for correctness in information, grammar, and spelling; this ensures Sid is perceived to be a thorough professional. d. Sid should make the email as lengthy as possible; this ensures the manager gets a detailed version of the events.

Communication & Mass Media

Duck’s Relationship Filtering Model suggests that you use others’ physical appearance to do the following:

a. screen out people who do not look as if they would see the world the way you do b. screen out people who vote differently than you do d. screen out people who are likely to be good relationship partners d. screen out people who have had multiple relationships

Communication & Mass Media

Research into newspaper readership is composed primarily of the following types of studies except:

a) Reader profiles b) Reader-non reader studies c) Cultivation effects d) Uses and gratification studies

Communication & Mass Media

The four steps of constructive criticism suggested in you text is (in order)

a. Describe the other person's behavior with general examples, preface a negative with a positive, own your thoughts and feelings, and suggest a behavioral change. b. Suggest a behavioral change, preface a negative with a positive, and own your thoughts and feelings. c. Describe the other person's behavior with specific and detailed examples, preface a positive with a negative, own your thoughts and feelings, and suggest a behavioral change. d. Preface a positive with a negative, use "you-language," and suggest a behavioral change. e. Describe the other person's behavior with specific and detailed examples, preface a negative with a positive, own your thoughts and feelings, and suggest a behavioral change.

Communication & Mass Media