What percentage of customers trust ads served in search engine results as a reliable source of buying information?
A. 25 percent
B. 80 percent
C. 47 percent
D. 65 percent
E. 37 percent
Answer: C
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Which of the following should NOT be part of what public relations practitioners do in an INTEGRATED MARKETING COMMUNICATIONS project or campaign?
A) write product publicity B) create paid spots for radio and TV featuring products and services C) use appropriate celebrity spokespersons to gain media attention D) use special events to create buzz
Which of the following styles is considered the industry standard for press kits?
A) Chicago B) AMA C) MLA D) APA E) AP
Managers who think of customers existing to buy the firm's output rather than of firms existing to serve customers and-more broadly-the needs of society have a ________ orientation.
A. customer B. marketing C. dynamic D. production E. selling
Sofia Martin sells Mary Kay cosmetics. She hosts parties, provides product knowledge, and places orders for her customers with Mary Kay. Mary Kay considers Sofia to be an independent dealer of their product. Regarding this situation, which of the following statements is accurate?
A. Sofia is not an employee, so in a strict technical sense her sales are not direct distribution. B. Sofia is engaging in classic indirect distribution. C. Sofia is a licensee, which gives her exclusive rights to directly distribute Mary Kay products. D. Sofia is an independent dealer, so the communication between her and her clients is considered direct marketing. E. None of these answers is correct.