Students from a marketing research class are involved in a project about the level of sleep, exercise, and stress that individuals experience. They have decided to collect data from three student-center areas on campus. When they analyze their data, they find the responses are very similar across the three areas. The students feel comfortable they have achieved which of the following with regard to their data?
A. Reliability
B. Causal relationships
C. Validity
D. Sampling accuracy
E. Measurability
Answer: A
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With alternative forms reliability, a low correlation may reflect either an unreliable scale or nonequivalent forms
Indicate whether the statement is true or false
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Which of the following statements holds true of e-mail marketing?
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