"Preparing Graphs and Bar Charts" is one of the twelve basic steps in the marketing research process
Indicate whether the statement is true or false
FALSE
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Which of the following statements regarding segmentation bases is most accurate?
A. Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic. B. Behavioral segmentation is based primarily on personality. C. The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective. D. Psychographic segmentation is based primarily on product features. E. The identification of psychographic variables is more objective than the identification of demographic variables, which is more subjective.
Unilever has taken a dominant position (65 percent market share) in the Vietnamese laundry detergent market by employing an investment and marketing campaign that decimated the market position of the local, incumbent competitors. According to the Stalk and Lachenauer book, this is an example of ________ strategy.
A. plagiarize with pride B. unleash massive and overwhelming force C. raise competitor costs D. deceive the competition
Tamika White is a sales associate for a prestigious jewelry store. When she started with the store, she relied almost completely on serving customers who just happened to walk into the store and who knew exactly what they wanted-all she had to do was ring up the sale. With experience, she began to gather information about her customers and use them as a source of referrals. She now maintains a large database of her current customers, regularly communicates with them to keep track of their needs, and actively solicits referrals to new customers. When she gets a new referral, Tamika sends the prospective client an invitation to visit the store so that she can work with him/her personally. As a result, her sales are almost all from current customers and referrals, with almost no sales from
casual, walk-in customers. Tamika started out as a(n) ________ but has now become a(n) ________. A. order taker; supporting salesperson B. order taker; order getter C. supporting salesperson; order taker D. order getter; supporting salesperson E. order getter; order taker
This kind of financing requires the firm to pledge its accounts receivables to the bank as collateral for the loan
A) Inventory financing B) Sales financing C) Receivable financing D) Liquidation financing