Under the UCC, the one term of a sale that must be in writing is the
a. date.
b. quantity.
c. unit price.
d. total sale price.
B
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Which of the following is the fastest growing form of direct marketing?
A) ambush marketing B) digital marketing C) direct-mail marketing D) kiosk marketing E) telemarketing
The tendency of the rate earned on stockholders' equity to vary disproportionately from the rate earned on total assets is referred to as solvency
Indicate whether the statement is true or false
Which of the following statements about market segmentation is NOT true?
A. First-time market segmentation efforts often fail. B. It starts by segmenting broad product-markets. C. A market grid with submarkets can be a visual aid to market segmentation. D. It involves naming broad product-markets. E. It segments broad product-markets in order to develop suitable marketing mixes.
Harvey is in charge of ensuring the successful transportation and storage of his company's products. He monitors the products from the time they leave the factory to when they are dropped off at retailers and purchased by customers. Harvey's job title would most likely be
A. inventory manager. B. logistics manager. C. procurement manager. D. supply-chain manager. E. operations manager.