SELECT ALL THAT APPLY. In contrast to a print story, the body of a broadcast story should follow a(n) ______ approach.
A. inverted pyramid
B. chronological
C. reverse chronological
D. topical
B. chronological
D. topical
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If you introduce into your speech an idea that you would not have come to on your own, you must give credit to the source where you found the idea.
Answer the following statement true (T) or false (F)
Who championed the concept of brand imaging when he said, "give your product a first class ticket through life?"
A) Sam Walton B) David Ogilvy C) Jack Trout D) Donald Trump
What type of information involves an organization paying a media publication to publish a news story about its products or services, which is written by a PR representative of the organization?
a. Sponsored content b. Validated information c. Earned content d. Sensationalized data
You can unintentionally send a message to others
Indicate whether the statement is true or false