Which of the following is NOT a tool used to measure broadcast audiences?
A) interviews by phone or in-person
B) viewing and listening diaries
C) mass mailings
D) people meters
Answer: C
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Since neither the Bennett model of news nor the Hutchins model fully suit today's conditions, The New York Times has developed a new __________ model with elements of both in it
Fill in the blank with correct word
Matching
1) a team composed of XYZ Company employees who are investigating new ways to handle shipping and handling A) brainstorming 2) people recruited from a shopping mall to view a new advertising campaign for a candy bar and offer their opinions concerning the effectiveness of the advertisement B) symposium 3) members of the research and development division of a company meet in order to generate as many new product ideas as possible, no matter how wild the ideas may be C) quality circle 4) John and his friends meet every week at Starbucks just to chat and relax D) focus group 5) a group of environmental researchers making formal presentations followed by question-andanswer sessions concerning global warming E) relationship or social
Use the SMCR model to describe what happens when you watch TV
What will be an ideal response?
Which of the following statements exemplifies a polychronic culture?
A. Time is valuable. B. Time is fluid and flexible. C. Time must be properly managed. D. Time is a finite commodity.