Today PR writers must hone their skills using a wide variety of writing tactics as well as media. Given this reality, why should they also become experts in particular subjects?

What will be an ideal response?


When you consider the expanded range of possible forms of communication--e.g. brochures, blogs, wikis, annual reports, videos, podcasts--and importance to the credibility of an organization or individual, it is imperative that they are written not only strategically but also respecting legal, societal, and professional norms. Such scope generally requires more extensive background research and careful thinking before writing. By becoming experts in their subject areas PR writers are better equipped to support their views with fact, and not fiction or exaggeration.

Communication & Mass Media

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A model based on cause-effect relationships that treat communication like the flow of energy between objects has been called a(n) _______________ model

Fill in the blank with correct word

Communication & Mass Media

What is the first step in the motivated sequence?

A) establish need B) grab attention C) identify solution D) identify action

Communication & Mass Media

As a general rule, try not to place important elements, such as your logo:

a. In the lower right of the page b. In the top left of the page c. In the lower left of the page d. In the top right of the page

Communication & Mass Media

Identify a hypothetical topic and the five types of conclusions, and give an example of each type of conclusion. Select the conclusion you think would work the best.

What will be an ideal response?

Communication & Mass Media