Tuckman’s model of group evolution does not account for complexity within group dynamics. Instead he assumes a rather _________ group.

A. Diverse
B. Collective
C. Plain
D. Homongenous


D. Homongenous

Communication & Mass Media

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The term wasn't developed until much later, but the first "newspaper chain" in the U.S. was created by

A) Benjamin Day B) Benjamin Franklin C) Frank Gannett D) William Randolph Hearst

Communication & Mass Media

The success or failure of a PR campaign depends largely on you problem-solving ability and creativity ___________________________

a. in deciding on the theme b. in choosing the media c. in using the media d. All of the above

Communication & Mass Media

Advertisers like talk radio because

a. they agree with the hosts. b. controversy brings attention to their businesses. c. there are fewer commercials and thus less clutter. d. more listeners stay tuned during commercials than on music stations.

Communication & Mass Media

Neologisms refer to new terms introduced into the language

Indicate whether the statement is true or false

Communication & Mass Media