When a copywriter and an artist combine the copy with the visual material for a television commercial, it usually is done through use of a
A. parallel format.
B. commercial layout.
C. layout procedure.
D. storyboard.
E. visual-impact process.
Answer: D
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James, a sales executive at an apparel store, encounters a German customer who does not speak English. The customer tries to communicate his needs to James. After interpreting the customer's needs, James is still seeking clarity to help understand the customer better. James should next try to ________.
A. use humor and sarcasm B. pretend to address the customer's needs C. paraphrase the customer's message D. adopt a flippant approach
The following information is from the 2017 records of Robin Antique Shop
Accounts receivable, December 31, 2017 $44,000 (debit) Allowance for Bad Debts, December 31, 2017 prior to adjustment 1,100 (debit) Net credit sales for 2017 176,000 Accounts written off as uncollectible during 2017 11,000 Cash sales during 2017 27,000 Bad debts expense is estimated by the percent-of-sales method. Management estimates that 5% of net credit sales will be uncollectible. The ending balance of the Allowance for Bad Debts account after adjustment will be ________. A) $9,900 B) $9,050 C) $11,250 D) $7,700
Which of the following statements is true of the Civil Rights Act of 1871?
A. It extends to discriminatory conduct occurring overseas. B. It applies only to persons within the jurisdiction of the United States. C. It covers only small employers with fewer than 10 employees. D. It grants all citizens the right to make and enforce contracts for employment.
Electro Technologies, Inc. (ETI) has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market. Its broad product-market consists of three reasonably distinct submarkets. To identify a target market, ETI should probably focus on using the ________ approach.
A. mass marketing B. single target market C. multiple target market D. combined target market E. None of these is a good choice for Electro Technologies, Inc.