Marketers who believe that advertising equals ________ view advertising as providing consumers with useful facts of the products and increasing competition in the market.
A. differentiation
B. materialism
C. information
D. economies of scale
E. market power
Answer: C
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With regard to the terms quality control and quality assurance, ______.
A. there is no difference between the two terms B. quality assurance is the term we use today for what was formerly known as quality control C. quality control is concerned with the quality of a product or service after it is produced or delivered D. quality control is concerned with the application of government regulations governing quality
Which of the following leadership behaviors identified by the culturally endorsed implicit leadership theory is defined as--being supportive and showing consideration, compassion, and generosity?
A. charismatic/value-based B. team-oriented C. participative D. humane-oriented
The following data is given for the Harry Company: Budgeted production 26,000 units Actual production 27,500 units Materials: Standard price per ounce $6.50 Standard ounces per completed unit 8 Actual ounces purchased and used in production 228,000 Actual price paid for materials $1,504,800 Labor: Standard hourly labor rate $22 per hour Standard hours allowed per completed unit 6.6 Actual labor
hours worked 183,000 Actual total labor costs $4,020,000 Overhead: Actual and budgeted fixed overhead $1,029,600 Standard variable overhead rate $24.50 per standard labor hour Actual variable overhead costs $4,520,000 Overhead is applied on standard labor hours. The direct labor time variance is: A) 6,000F B) 6,000U C) 33,000U D) 33,000F
A direct competitor is an organization offering nearly identical products or services to the same
market. Indicate whether the statement is true or false