Drug MarketingPharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily-regulated marketers uneasy. For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search
marketing, must be reviewed. That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health.Refer to Drug Marketing. If a drug manufacturer claimed that its manufacturing processes were environmentally-friendly in its advertising, this is an example of:
A. sustenance marketing
B. green marketing
C. philanthropy
D. deontological marketing
E. clean marketing
Answer: B
You might also like to view...
Common shortcomings of company vision statements include
A. too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives. B. unrealistic, unconventional, and unbusinesslike. C. too graphic, too narrow, and too risky. D. too specific and too flexible. E. not customer-driven, out of step with emerging technological trends, and too ambitious.
Which of the following represents the best business writing?
A) This e-mail message is to inform you that the CEO will be visiting our branch tomorrow. B) The CEO will be visiting our branch tomorrow. C) You should be aware that the CEO will be visiting our branch tomorrow. D) The CEO will be visiting our branch tomorrow for a period of three hours.
Once company managers have decided on a strategy, the emphasis turns to ________.
A) converting the strategy into actions and good results. B) empowering employees to revise and reorganize value chain activities to match the strategy. C) establishing policies and procedures that instruct company personnel in the ways and means of executing the strategy. D) developing a detailed implementation plan that sets forth exactly what every department and every manager needs to do to proficiently execute the company's strategy. E) building the core competencies and competitive capabilities needed to execute the strategy.
A controlling influence over the investee is based on the investor owning voting stock exceeding:
A. 20%. B. 50%. C. 30%. D. 10%. E. 40%.