What do the best keynote speakers do?
What will be an ideal response?
They are adept at focusing audience attention on common goals, skilled at communicating the central focus of those gathered, and proficient in setting a tone that arouses interest and encourages commitment.
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A church targeting different demographic groups to increase attendance is an example of ________
A) affinity marketing B) not-for-profit marketing C) societal marketing D) evangelism marketing E) affiliate marketing
A goal of the process value analysis (PVA) is to reduce nonvalue-adding activities. Outline a procedure a company could use to accomplish this goal
______ is the process of changing the company structure to get rid of some of the vertical hierarchy (reporting levels) in an organization.
A. Delayering B. Layering C. Banding D. Broadbanding
Customers being turned away or having to wait is an implication of which aspect of services?
a. People may be a part of the service experience. b. Intangible elements usually dominate value creation. c. Services are often difficult to visualize and understand. d. Customers may be involved in co-production. e. Most services cannot be inventoried.