Perceptual checking includes describing an observed behavior to another person to see if your interpretations of the behavior align.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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The Outback Steakhouse campaign illustrates social media's:

a. High non-response rate b. High-tech capabilities c. Large number of "foodies" d. Sharing capabilities

Communication & Mass Media

Measuring audience ________ can be done by looking at sales figures or increase in market fares

a. action b. awareness c. attitude d. evaluation

Communication & Mass Media

Oscar is very outgoing and tends to talk more than others. He enjoys working with other people. Which Myers-Briggs personality trait best describes Oscar?

a. thinker b. extrovert c. feeler d. introvert e. sensor

Communication & Mass Media

Normally, the fade signals the beginning or end of a sequence

Indicate whether the statement is true or false.

Communication & Mass Media