The term __________ is used to describe a nonpracticing entity that purchases one or more patents with the intent to enforce the patents against infringers, rather than to manufacture a patented product or supply a patented service
a. patent troll
b. illegal user
c. patent hoarder
d. patent stasher
a
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A department with a positive direct operating margin should always be discontinued
Indicate whether the statement is true or false
Organizations can make full use of their capacity to reduce their costs during ______.
A. the introduction stage of the product’s life cycle B. the growth stage of the product’s life cycle C. the maturity stage of the product’s life cycle D. the decline stage of the product’s life cycle
A customer is more likely to have an emotional connection with a brand than with a product
Indicate whether the statement is true or false
Mary's Bakery is trying to determine what price to charge for its cookies, so Mary places a low price on them and raises it each week, keeping track of how many she sells. Then she determines what her cost was for the cookies and determines which price was the most profitable. What form of research was Mary conducting?
A. scanner-based B. a panel C. observation D. an experiment E. survey