Why are ethics important in PR?
What will be an ideal response?
ANS: The nature of the PR profession is to communicate with different publics; therefore, the actions and decisions of practitioners and their clients affect the public. Ethical practitioners make common-sense decisions. When you disregard your inner voice of truth, then someone loses out and a domino effect occurs. The resulting losses can be felt by the public, the company and others.
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Which term refers to the current state of affairs?
a. inherency b. status quo c. tabula rosa d. prima facia
The La Maria cosmeticscompany, based in New York City, invited the representatives of seven British media publications to attend the company's press launch of itsnew product as an all-expense paid trip
While organizing such a press tour, what should the PR officer of La Maria do, though there is no guarantee the story will be published? a. Carefully consider all aspects of sponsoring b. Pay a discount "press rate" on airfares and hotel rooms only c. Send personalized items to take care of special requests d. Send personal notes of appreciation
During a parent-teacher conference, one of the teachers spoke at length about the dangers of driving under the influence of alcohol
She made multiple references to the fact that hundreds of teenagers lost their lives while driving drunk over the past five years. She also said that if parents don'tkeep their children in check, then their children could become one of those horrifying statistics. What principle of persuasion did the teacher use? a. People respond to fear messages. b. People respond to meet needs. c. People respond to positive messages. d. People respond to dissonance.
What are some of the objections held by the critics of the VOA? Of Radio and TV Marti?
What will be an ideal response?