What do Ivy Lee's proponents cite as one of his biggest contributions?
A) He counseled clients that positive public relations begins with performance.
B) He advocated for Barnum's "public-be-fooled" approach.
C) He advocated for Vanderbilt's "public-be-damned" philosophy.
D) He was known as the "father of spin."
A
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International joint ventures are decreasing in popularity.
Answer the following statement true (T) or false (F)
In determining a defendant's liability for negligence, his or her superior skill or knowledge will be attributed in applying the reasonable person standard, thus increasing the chance that the defendant may be held liable
a. True b. False Indicate whether the statement is true or false
Advertising done for the purpose of building store traffic and encouraging consumers to make a purchase takes the form of ________ advertising.
A. direct-action B. B2B C. trade D. facultative E. professional
The least expensive form of short-term financing is
A. trade credit. B. promissory notes. C. unsecured bank loans. D. secured bank loans. E. factoring.