When you're writing an unsolicited proposal, approach the transmittal letter as
A) a persuasive message.
B) an informative message.
C) a cordial message.
D) an informational message.
E) a direct message.
Answer: A
Explanation: A) If a proposal is unsolicited, approach the transmittal document as a persuasive message. You must convince the reader that what you're proposing is worthwhile and will justify the time required to read the entire proposal.
You might also like to view...
A non-governmental organization (NGO) has all the following characteristics, except:
A) Holds shared values or attitudes B) Advocates for change C) Makes claims or demands that business take actions D) Is part of the private sector E) Is part of the executive branch of government
The United States has a dual banking system, which means that a bank
A. has two regulators. B. may hold its reserves either in the form of vault cash or as deposits at a Federal Reserve Bank. C. may take out a primary credit discount loan or a secondary credit discount loan. D. may choose whether to be chartered by federal government authorities or by a state government.
Descriptive research is conducted for all of the following reasons except ________
A) to describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas B) to determine the degree to which marketing variables are associated C) to understand which variables are the cause and which variables are the effect of a phenomenon D) to determine the perceptions of product characteristics
Which of the following statements about the services provided by retailers is true?
A) Discount stores are full-service retailers. B) Convenience stores are unlikely to be full-service retailers. C) Superstores are typically full-service retailers. D) Walmart, Target, and Kohls are all examples of self-service retailers. E) Only a few stores are actually classified as full-service retailers.