In Lightle v. Real Estate Commission, where Lightle was a real estate agent involved in the sale of a home, the Alaska high court held that the claim of fraudulent misrepresentation failed because plaintiff could not establish scienter
a. True
b. False
Indicate whether the statement is true or false
False
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Reinforcement advertising aims to stimulate repeat purchase of products and services
Indicate whether the statement is true or false
Which of the following is one of the main considerations for the fit of an extension to the parent brand category?
A) transferability of the associations B) the simplicity of the logo C) the extent to which people are aware of the brand D) the amount of money invested in brand building
Transactional buyers are well aware of their needs and usually know a great deal about the products or services they intend to purchase
Indicate whether the statement is true or false
Ralph is a professional football player. He signs a valid contract with the Jets. Later, the Giants offer him more money, so he signs a contract with them. If the Jets sue Ralph, the most likely result would be?
a. The court will order Ralph to play with the Jets. b. The court will order Ralph to play with the Jets, but Ralph is entitled to be paid the amount he negotiated under the Giants contract. c. The court will enjoin Ralph from playing with any team other than the Jets. d. The court will order Ralph to pay compensatory damages in the amount of the difference between the two contracts.