General consumer agencies
A. concentrate on institutional advertising accounts.
B. do not operate internationally.
C. provide advertising primarily for trade publications.
D. are not paid on a commission basis.
E. represent the widest variety of accounts.
Answer: E
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The following are methods of segmenting business-to-business markets, except:
A) psychographics B) NAICS/SIC code C) geographic location D) size of business
Which method does not manage or control data collisions that might occur on a network?
a. Multiplexing b. Polling c. carrier sensing d. token passing
Commercial sources of information typically legitimize and evaluate products for buyers
Indicate whether the statement is true or false
Advertising and MPR efforts tend to work equally well, therefore
A) firms can choose one or the other, since they cost the same. B) organizations have a financial incentive to shift resources from advertising into MPR. C) companies can safely abandon other elements in the marketing communication mix. D) their effects will cancel each other out if used simultaneously. E) exposure levels are exactly the same among all media outlets.