In international business, marketing is concerned with ________
A) disseminating the organizational culture of a firm across global subsidiaries
B) identifying, measuring, and pursuing customer needs and market opportunities abroad
C) maintaining a steady flow of product-based innovations
D) interacting with global business leaders
B
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Insurance company Acuity has a clan culture; employees have generous perks and are empowered to participate in a way in the company that is fun. The end results are profitability and an enviably low 2% turnover rate. A clan culture has a(n)
A. internal focus and values flexibility. B. strong external focus and values stability and control. C. external focus and values flexibility. D. internal focus and values stability and control. E. continual focus on efficiency, cost cutting, and outsourcing.
A strong motivator that encourages ethical behavior in business is the desire to ________
A) convince someone to change a belief or to perform an action B) make more money C) maintain one's reputation and credibility D) prompt expensive litigation
Karen has accepted a new sales position with TerraBite, a small technology manufacturer. When she asked the marketing manager Brad for resources to help her get started, Brad noted that the product manual was all they had. Karen recommended that the marketing team should develop:
A. a sales forecast. B. a lead score. C. a team selling approach. D. a sales playbook. E. a sales force composite.
The fixed-period inventory system requires more safety stock than a fixed-quantity system because:
A) a stockout can occur during the review period as well as during the lead time. B) this model is used for products that have large standard deviations of demand. C) this model is used for products that require very high service levels. D) replenishment is not instantaneous. E) setup costs and holding costs are large.