Which of the following statements is TRUE about the five forces identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment?
A) A segment is unattractive if the company's suppliers are unable to raise prices or reduce quantity supplied.
B) A segment is unattractive if buyers possess strong or growing bargaining power.
C) A segment is attractive when there are actual or potential substitutes for the product.
D) A segment is attractive if it already contains numerous, strong, or aggressive competitors.
E) The most attractive segment is one in which entry barriers are low and exit barriers are high.
B
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Motivation refers to
A. the stimulus required to cause a consumer to do something uncharacteristic of himself. B. the way people see themselves and the way they believe others see them. C. the energizing force that stimulates behavior to satisfy a consumer need. D. a person's consistent behaviors or responses to recurring situations. E. a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
Which of the following is the best example of a consumer market that is saturated with brands?
A) the gluten-free baked goods market B) the hybrid automobile market C) the luxury RV market D) the hearing aid market E) the laundry detergent market
Buyers are in position to exert strong bargaining power in dealing with sellers when
A. they buy the product infrequently or in small quantities and are not particularly well-informed about sellers' products, prices, and costs. B. buyer demand is growing rapidly. C. buyers are price sensitive because the product represents a significant portion of their purchasing budget. D. their costs to switch to competing brands or to substitute products are relatively high. E. a particular seller's product delivers quality or performance that is very important to the buyer and is not matched by other brands.
The interest rate paid on Eurodollar deposits depends on the particular bank's lending rate and on rates available on U.S. money market instruments.
Answer the following statement true (T) or false (F)