Which type of advertisement would be held to a tougher standard than the others:
a. ads directed at ill people
b. ads directed at middle aged consumers c. ads directed at doctors
d. ads directed at "reasonable" persons e. ads directed at professors
a
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Which of the following service quality dimensions refers to employee competency with respect to knowledge and courtesy?
A) service reliability B) service assurance C) extended services D) customer empathy E) appearance
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
A. Notice/Awareness B. Choice/Consent C. Access/Participation D. Security
What is the first step in selecting commercial refrigeration equipment for new installations?
Which of the following statements about the Internet is true?
A. The Internet does not create threats as competitors capitalize on new developments. B. The Internet's impact is felt only at the level of businesses as a whole and not by individual employees. C. The Internet always makes things easier. D. The Internet compels people to respond to e-mail messages immediately. E. The Internet is a virtual marketplace and speeds up globalization.