Offering a marketing mix that is like what is available from competitors usually
A. amounts to a feasible strategy.
B. doesn't provide superior value.
C. provides differentiation for the seller.
D. offers a competitive advantage.
E. reveals where customers are located.
Answer: B
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Answer the following statements true (T) or false (F)
1.Analysts widely agree that Boeing’s use of production outsourcing for its 787 has been highly successful in generating greater efficiencies in jetliner production. 2.According to the mercantilists, a nation's welfare would improve if it maintained a surplus of exports over imports. 3.The mercantilists maintained that a free-trade policy best enhances a nation's welfare. 4.The mercantilists contended that because one nation's gains from trade come from the expense of its trading partners, not all nations could simultaneously realize gains from trade. 5.According to the price-specie-flow-doctrine, a trade-surplus nation would experience gold outflows, a decrease in its money supply, and a fall in its price level.
Charlie was standing outside of his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?
A. postpurchase evaluation B. purchase decision C. information search D. alternative evaluation E. problem recognition
When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________
A) accessible B) measurable C) reachable D) actionable E) differentiable
During the preapproach stage of the selling process, a salesperson should:
a. provide information about various referrals and discounts available. b. learn as much as possible about a prospect's organization and its buyers. c. create point-of-purchase displays. d. handle price objections and close the sale.