Segmenting the market based on consumers' product or brand usage and the degree of use is an example of behavioristic segmentation.
Answer the following statement true (T) or false (F)
True
Dividing consumers into groups according to their usage, loyalties, or buying responses to a product is behavioristic segmentation. For example, product or brand usage, degree of use (heavy vs. light), and/or brand loyalty are combined with demographic and/or psychographic criteria to develop profiles of market segments.
You might also like to view...
What is the LMX dilemma?
What will be an ideal response?
There is a high level of mistrust between construction owners and contractors. When these two groups must work together on a project, this high level of mistrust is going to raise what cost in particular?
a. reputation costs b. monitoring costs c. direct costs related to theft d. legal costs
Describe the key drivers of how consumers choose between personal, impersonal, and self-service channels
What will be an ideal response?
The retained earnings statement may be combined with the income statement
Indicate whether the statement is true or false