When change is forced, the manager risks inciting the ______, a four-stage concept that is experienced by individuals facing unwanted change.
What will be an ideal response?
DADA Syndrome
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Identify the correct statement about the KISS rule as it applies to salespeople.
A. Listen to buyers' responses B. Remember how important empathy is C. Use persuasive powers to the utmost D. Maintain a simple presentation style E. Ask questions to encourage feedback
________ is the most widely used scaling technique in marketing research
A) Comparative scaling B) Noncomparative scaling C) Random scaling D) Nonmetric scaling E) Substantive scaling
The inventory method that assigns the most recent costs to cost of good sold is
A) FIFO B) LIFO C) average D) specific identification
In capital budgeting analyses, the primary difference between the traditional payback period (PB) technique and the discounted payback period (DPB) technique is that the DPB:
A. considers cash flows that occur after the discounted payback period. B. is always shorter than the traditional payback period. C. considers the time value of money. D. ensures a shorter payback period for a project, because projects with longer payback periods generally are accepted using the DPB technique. E. ensures the amount of the original investment is recovered more quickly from the project's cash flows.