Content meaning describes what the message conveys about the relationship between the parties
Answer the following statement true (T) or false (F)
False
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Direct mail has been around for:
a. 10 years b. 90 years c. 510 years d. 160 years
Identification is important to persuasion because
A) audiences respond more favorably to a speaker they know and can identify. B) audiences are more likely to be persuaded when they can identify the speaker's reasoning. C) when audiences can identify the structure of the speech they tend to agree with the speaker's conclusions. D) audiences respond more favorably when they identify with the speaker based on some common bonds. E) when audiences identify the topic, the thesis, and the main points, they are more likely to be persuaded.
A group differs from a collection of individuals in that a group has a goal
A. True B. False
In the Cultural Indictors Project, George Gerbner and his associates argued that television’s effects ______.
A. tend to occur only to those who are most vulnerable to the influence of media B. are due to prolonged exposure to a specific genre of programming C. come from extensive exposure to its contents in general, rather than from any particular program or genre D. have both short-term and long-term consequences depending on variables such as genre of programming and a person’s vulnerability to influence