Identify the six steps of designing superior value-adding marketing channels
What will be an ideal response?
The six steps of designing superior value-adding marketing channels are:
1, Specify marketing channels goals and objectives.
2, Assess the customer value of potential total customer experience (TCE) elements.
3, Envision a value proposition for each targeted market segment.
4, Reformulate the intended TCE for each targeted market segment.
5, Configure the channel network.
6, Finalize marketing and distribution arrangements.
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