The technique of hiding the internal implementation details of an object from its external view is called:
A) disassociation.
B) encryption.
C) encapsulation.
D) generalization.
E) simplification.
C
Explanation: C) The operations, therefore, provide an external interface to a class; the interface presents the outside view of the class without showing its internal structure or how its operations are implemented.
CL
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An organization that keeps costs and prices low in targeting a narrow market is pursuing a strategy of
A. cost leadership. B. differentiation. C. cost focus. D. stability. E. focused differentiation.
The different types of scanner data are useful for a variety of purposes. Which of the following purposes applies to scanner data?
A) data used for consumer beliefs B) data used for establishing consumer attitudes C) data used to determine customer motives D) making advertising decisions, including budget, copy and media, pricing
An example of a misleading statement in a rejection message would be:
A) "Your store would be a great venue for a demo product." B) "It is not our policy to providie a venue for music." C) "I like your ideas, but they will not work." D) "That venue is too dark for our event."
What is an advantage of small firms in their attempts to innovate?
a. They are often closer to their customers b. They have high levels of creativity c. Both of the above d. Small firms do not have advantages over large firms regarding innovation