Advocacy for the public relations practitioner can mean all of the following EXCEPT ________
A) standing up for what their employers represent
B) advocating for what their publics need
C) advocating for one's employer, regardless of their position
D) resigning one's position if necessary
C
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Use "you" statements to foster understanding and cooperation with customers.
Answer the following statement true (T) or false (F)
Which of the following is most closely associated with upscaling in retailing?
A) fewer members in the channel of distribution B) more members in the channel of distribution C) greater operating costs D) lower operating costs E) lower levels of customer service
______is the means by which a person controls the behavior of others through punishments, threats, or sanctions.
A. Coercive power B. Legitimate power C. Expert power D. Reward power
(CMA adapted, Dec 89 #8) On January 1, Year 1, Toga Corporation granted stock options to top management. The options were exercisable within 4 years from the date of grant only if the employee was still in Toga's employ. When computing year-end earnings per share at December 31, Year 1, Toga should
a. exclude the options until the year they are exercisable. b. include the options in diluted earnings per share if they are dilutive. c. include the options in diluted earnings per share if they are antidilutive. d. ignore the options because they are not considered common stock equivalents. e. recognize the value of the options each year in the income statement until they are exercised.