Marketers use ________ to identify which key words consumers use most in their searches and then edit their site's content to increase its relevance to those words
A) shopbots
B) heuristics
C) search engine optimization
D) search engine marketing
E) sponsored search ads
C
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Defalcation is another word for financial fraud
Indicate whether the statement is true or false
In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is. This is an example of the ________ stage in the AIDA model.
A. action B. decision C. desire D. attention E. interest
The affective steps of AIDA are ________.
A. desire and attention B. aspiration and action C. attention and interest D. decision and action E. interest and desire
The ____________________________ data dictionary view reveals all the privileges of the current schema.
Fill in the blank(s) with the appropriate word(s).