A proposal to build new roads in a small town is up for a vote. Voter B estimates that his marginal benefit of roads at the proposed new level would be $80 per year. This voter will vote against the proposal:
a. no matter what her tax share.
b. if her tax share is $80.
c. if her tax share is less than $80.
d. if her tax share exceeds $80.
d. if her tax share exceeds $80.
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If Burger King's advertising manager decides to match McDonald's dollar-for-dollar in advertising expenditures, which type of advertising budget is being used?
A) objective and task B) meet the competition C) what we can afford D) the percentage of share method
Two of Ian's subordinates approached him to resolve a work-related conflict between them. Ian decided upon a solution and framed an e-mail to inform his subordinates. However, one of the subordinates might be offended by Ian's decision. Which of the following is a reason why he should avoid using e-mail to resolve the conflict?
A. E-mail does not allow information to be shared rapidly with large numbers of stakeholders. B. E-mail can hurt feelings, be insensitively worded, or be intentionally hurtful. C. E-mail fails to leave a permanent record of communication for later reference. D. E-mail encourages more people to participate and share their ideas with others. E. E-mail can be an ineffective tool for communicating routine messages.
If no time is stated for the duration of an offer, it continues indefinitely if the offer relates to durable goods or land
Indicate whether the statement is true or false
Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?
A) Push strategy B) Promotional mix strategy C) Positioning strategy D) Pull strategy E) Added value strategy