In questionnaires, ranking scales, also called Likert scales, allow participants to indicate their opinion on a numbered continuum.
Answer the following statement true (T) or false (F)
True
In questionnaires, ranking scales, also called Likert scales, allow participants to indicate their opinion on a numbered continuum. When deciding the numbers to place on the scale, consider the tendency of some groups to choose the noncommittal midpoint in a scale with an odd number of response choices (for instance, choosing 3 on a scale from 1 to 5). See 9-4: Collecting and Organizing the Data
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Give an example of the use of straddle positioning
What will be an ideal response?
Which of the following statements is true of consideration?
A. Consideration enforces gratuitous promises. B. Consideration always has a monetary value regardless of a legal value. C. A promisee can be forced by the courts to keep his or her promise. D. A promisee's consideration may be an act or a promise.
Which of the following is the first step a firm should take when deciding whether or not to go global?
A) Develop marketing mix strategies for foreign markets. B) Analyze whether it is in the firm's best interest to focus on the domestic market or to expand to international markets. C) Identify the most attractive global markets for the firm's products. D) Select a market-entry strategy that fits the firm's desired level of commitment. E) Identify potential partners in international markets.
The mean of a standard normal probability distribution
A. is always equal to zero. B. can be any value as long as it is positive. C. can be any value. D. is always greater than zero.