A private, unstated goal that a member wants to achieve through a group and which is often harmful to group accomplishment is called a(n) ________ item.
Fill in the blank(s) with the appropriate word(s).
hidden agenda
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__________ are small groups interviewed in loosely structured ways for opinion and reactions
Fill in the blank with correct word
People who create professional media content need to consider the impact of their actions because relatively few can create and publish professional media content, those who do need to consider the impact of their actions on society
Indicate whether the statement is true or false.
As United Nations representatives, Shanthy and Miles were determined to establish an early warning system for tsunami threats
They had personally seen the devastation in their homeland of Sri Lanka in December 2004, and knew they had the power to affect change. In their speeches before the UN, they showed heartbreaking pictures and the tragic amateur videos from tourists when the tsunami struck. In the end, they were able to persuade the audience to consider the proposal for an early warning system. Which tip did they follow for using emotions to persuade? a. They used emotion-arousing images to trigger audience response. b. They used an appeal to evoke feelings of hope and pride. c. They used concrete facts that appealed to the audience's logic. d. They used an argument organized by problem and solution.
Paul Lazarsfeld and Elihu Katz published the book Personal Influence in 1955, formally advancing the: a. notion that gatekeepers generally passed on media messages withoutscreening them
b. all of these. c. idea that the influence of opinion leaders tended to be vertical rather thanhorizontal. d. two-step flow theory.