The five product levels add more customer value, and together they constitute a(n) ________
A) core benefit
B) basic product
C) augmented product
D) customer-value hierarchy
E) expected product
D
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_____ refers to an organization's initiative of adding to a product or service to increase its value to the consumer.
A. Scaling value B. Enhancement of existing products or services C. Appreciation of existing products or services D. Incrementing value
Candy and gum would probably use which channel of distribution?
a. producer to consumer b. producer to retailer to consumer c. producer to wholesaler to retailer to consumer d. producer to agent to wholesaler to retailer to consumer e. producer to wholesaler to consumer
Joan insures her house (with a market value of $50,000, not including $10,000 for the foundation and lot) with a $30,000 insurance policy calling for 80% co-insurance. A fire causes $10,000 worth of structural damage valued at replacement cost
Considering only the information provided, what amount is she likely to collect from the insurance company? A) $10,000 B) $7,500 C) $6,000 D) $5,000
By participating in the service delivery process, customers cocreate ________ for themselves.
A. Economic order B. Loyalty C. Needs D. Economies of scale E. Value