Candy and gum would probably use which channel of distribution?
a. producer to consumer
b. producer to retailer to consumer
c. producer to wholesaler to retailer to consumer
d. producer to agent to wholesaler to retailer to consumer
e. producer to wholesaler to consumer
d. producer to agent to wholesaler to retailer to consumer
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Which developmental level is a follower at if she is described as “an enthusiastic beginner” and what leadership style should be used according to the SLII model?
What will be an ideal response?
If Ruben interacted one-to-one with his customers to design his products and services according to individual needs, he would be practicing ________
A) concentrated marketing B) trigger-based marketing C) undifferentiated marketing D) mass customization E) segmented marketing
Katherine is hiring a data entry clerk. She is looking for someone who can enter data quickly and accurately. She gives each applicant a set of data and asks the applicant to enter the data into the computer. She measures their speed and accuracy in entering the data. Katherine’s test appears to have _________.
A. business validity B. content validity C. construct validity D. reliability E. analytics
Obtaining consistent results regardless of the job analysis method used is a measure of:
A. validity B. acceptability C. reliability D. flexibility E. administration