Compare and contrast the narrative, performative, and semiotic approaches to the study of social texts. What unique contribution does each make? What are the similarities across the approaches?

What will be an ideal response?


Essays should define the goals, methods, and assumptions of each these approaches in order to identify the similarities and differences. See pages 358-362 for an overview of each approach.

Communication & Mass Media

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The process of intentionally telling another person personal information that they would have trouble finding out otherwise is referred to as ______.

a. self-knowledge b. private information c. self-disclosure d. public information

Communication & Mass Media

__________ is important because bad experience about a product or service can easily spread through word of mouth

a) Customer relations b) Employees relations c) Investor relations d) Environmental relations

Communication & Mass Media

A public controversy is a difference of opinion that:

w. affects large numbers of people. x. requires that we make one or more decisions. y. has implications for the whole community, perhaps even the nation or the world. z. has been ignored by the vast majority of people. A) w., x, & y. B) w., y., & z. C) x., y., & z. D) w., x. & z.

Communication & Mass Media

What is the first thing to do when trying to cool down conflicts, according to Goleman’s articles?

A. Show a willingness to work things out. B. State your point of view in neutral language. C. Try to find equitable ways to resolve the dispute. D. Calm down.

Communication & Mass Media