Describe the levels of the concept of a product
What will be an ideal response?
• Core product – satisfies wants and needs
• Tangible product – features, styling, quality, packaging and branding
• Augmented product - additional services and benefits
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How do Booms and Bitner's 7 Ps differ from the framework of the 4 Ps? Explain why Booms and Bitner proposed a different classification
What will be an ideal response?
A modified rebuy ________
A) requires more time and effort than straight rebuys B) is the B2B version an impulse purchase in the consumer market C) requires more time and effort than new-task buying D) occurs whenever a company reorders a product from an original supplier E) involves only one role in the buying center
What are the two revenue sources of Airbnb?
a. air travel and gambling b. commission from the homeowner and a booking fee from visitors c. commission on the booking fee d. advertisement of the rooms
A project audit should contain each of the following except
A) requirements traceability matrix. B) future projections. C) risk assessment. D) status of crucial tasks.