A radio producer is often responsible for writing the copy that is read on the air and writes for the:
a. heart
b. eye
c. ear
d. both A & B
e. none of these
.C
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Marketing involves __________.
A. segmentation of the audience B. a reliance on existing perceptions C. persuasion of the audience as a goal in itself D. all of these choices E. none of these choices
Phrases like ?In addition,? ?In other words,? and ?In summary? are examples of verbal
transitions. Indicate whether the statement is true or false
Whichdecision-making style ismostliketheMyers-Briggs's personality traitof thinker?
a) Rational b) Intuitive c) Dependent d) Avoidant e) Spontaneous
__________ is an exchange of responsible and trustworthy messages determined by our moral principles.
A. Social awareness B. Ethical communication C. Ethical listening D. Interpersonal communication