Discuss and exemplify the two possible goals of informative speeches.
What will be an ideal response?
Expanding your audience’s knowledge or clarifying what your audience knows by reducing their confusion or uncertainty, or providing a fresh way of perceiving.
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In building brand equity, marketers should be "media neutral" and evaluate all communication options on effectiveness and efficiency
Indicate whether the statement is true or false
What is the best advice for assessing the credibility of a Web page?
A) Review the Web page for accuracy in facts, spelling, grammar, usage, references, and external links. B) Determine the publishers or sponsors of the Web page to verify their credentials. C) Evaluate the overall content of a Web page and see how it compares with other resources on the same topic. D) Perform all these tasks when assessing the credibility of a Web page.
E-payment methods that address the lower or higher end of the price continuum are unlikely to be widely accepted because of cost and security issues
Indicate whether the statement is true or false
After identifying the three levels of a product and/or service's benefit, provide an example for the US Postal Service.
What will be an ideal response?