In ________, a salesperson goes to the home of a host who has invited friends, demonstrates the products and takes orders
A) catalog marketing
B) franchising
C) direct-response selling
D) network marketing
E) direct marketing
D
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In which of the following ways does having an ombudsperson differ from having an ECO?
a. It does not provide one individual with comprehensive control over communicating ethics and training in ethics. b. It does not offer employees a channel for reporting abuses or ethics issues. c. It does not provide employees with an anonymous way to report problems. d. It does not imbue an individual with the capacity to recommend change in the organization.
Answer the following statements true (T) or false (F)
Only firms that perform well have incentives to report their operating results.
Provide some examples of recent product changes, i.e. new products that are replacing older ones
What will be an ideal response?
Selective exposure refers to
A. targeting only certain parts of the total market. B. admitting only certain inputs into consciousness. C. the circumstances or conditions that exist when a consumer is making a purchase decision. D. the process of selecting, organizing, and interpreting information inputs to produce meaning. E. remembering inputs that support personal feelings and beliefs and forgetting those that do not.