Which of the following is the most likely description of the modern catalog customer?
A) someone who has little or no access to retail stores
B) someone who has little or no access to Internet technologies
C) someone who wants to save time shopping
D) someone who shops only for sales bargains
E) someone who does not accept telemarketing calls
C
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________ is (are) a type of secondary data in which the data collected and/or the process of collecting the data are standardized for all users
A) Basic data B) Complex data C) Written data D) Standardized information E) Syndicated data
If you are involved in an affective conflict, you should ________
A) choose to avoid a confrontation and deny that the problem exists B) address the emotional issues before productively discussing the content of your work C) use accusatory rather than neutral language to resolve the conflict D) compete to win as a means of managing the conflict E) frame your comments negatively while expressing your point of view
A new retail location with high trading-area overlap to an existing location is preferable when _____
a. the primary areas are circular in shape b. the primary trading area is small c. the primary trading area is large d. a retailer may not be able to negotiate a satisfactory lease renewal on the present location
When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as
A. multimedia marketing. B. managed marketing communications. C. integrated marketing communications. D. diverse marketing communications. E. comprehensive promotion.